The difference between leads and a regular target audience is that the former are closer to making a purchase decision.


What is a lead generation system? Site Wizard
This is for anyone who sells goods or services over the Internet.

To sell online, you must at least know where to find a customer and how to contact them. Leads provide just such information, and lead generation gives more leads.

What do these terms mean

A lead is a potential client who is interested in a product or service and has left his contacts: he made an application, ordered a call or indicated an email in the feedback form.

Although leads can be called everyone who performed some targeted action: subscribed to a public, installed an application or registered on the site. It depends on the product and KPI.

By the way, don't be confused: in content marketing, a lead is the text under the headline or the first paragraph that motivates you to read the article further.

The difference between leads and a regular target audience is that the former are closer to making a purchase decision (in the language of marketers, this is a "hot", "warm" or "warmed" audience). You can easily contact them directly - send a push notification, an email or a personal message - and offer to buy something. And it will not be perceived as spam. But with the "cold" audience, you can interact only indirectly: for example, display ads (calls and letters with commercial offers are likely to only annoy).

Lead generation system example: This is the process of collecting these very contacts using various tools: for example, pop-ups on the site, promoting an application on Google Play, or advertising with a lead form on Facebook and Instagram.

Lead generation is only a part of all-in-one marketing. Because it works not only to attract customers and sales, but also to image, brand awareness.

Who needs lead generation

Anyone who sells goods or services over the Internet. It is easier and more effective to interact with leads than with a casual, “cold” audience.

Lead generation is also used by offline businesses: sushi bars, mobile operators, gas station networks. A sushi bar can write to direct about a 10% discount, an operator can send an SMS about a new service, a network of gas stations can inform by mail about special conditions for corporate clients.

But lead generation is especially needed for specialists who work according to KPIs. For example, performance marketers who receive a flat fee for each potential customer who gives their contacts. Lead generation is also very much in demand in traffic arbitrage: advertisers pay only for leads like confirmed orders or app downloads.

Lead generation is everywhere, but the methods of collecting contacts will differ depending on the niche, business specifics, traffic sources.

Essential Lead Driving Tools

You can use different approaches in lead generation. They mainly attract visitors from different sources to the site, where there are special tools for collecting contacts.

Lead Forms

A person visits the site and sees an offer to clarify the price, sign up for a course or get a cost estimate for an individual project. Leaves a name, phone number and email in a special form, and in return gets what he wanted: the exact cost, booking a place, calculating the price.